Xentris — Brandbook & Guidelines
Isotipo X de Xentris en degradado morado

Brandbook & Guidelines · 2025

XENTRIS

More than technology, solutions that drive your growth.

Xentris Tech’s digital brand identity manual: essence, personality, voice, logo, color and typography. A single source of truth so the brand looks and sounds the same in every application.

Xentris LLC xentris.tech AI · Automation · Software
01

Tagline

More than technology, solutions that drive your growth.

At Xentris.tech, technology is not an end in itself but a tool to transform realities. We don’t just build software, automate processes or implement artificial intelligence: we create strategic solutions designed to empower people and their businesses.

Supporting lines for campaigns and creative pieces:

AWe innovate with you, we create the future.
BWe automate processes, we empower people.
CTechnology tailored to you, real impact on your business.
DWe turn ideas into solutions.
02

Brand essence

More than technology, an intelligent revolution that transforms and empowers.

Xentris.tech is not just a technology company; it is a movement that redefines how people and businesses interact with innovation. Artificial intelligence and automation should never feel cold or out of reach: they are tools that fuel growth, efficiency and creativity.

Mission

To transform industries, optimize processes and empower our clients with intelligent, strategic solutions, combining technological precision with a deep understanding of human needs.

Promise

Technology with purpose, innovation that transforms. We drive the future with intelligence, innovation and trust.

03

Philosophy

We innovate with purpose, we empower through technology, and we build connections that transform realities.

Our philosophy is built on purposeful innovation: intelligent solutions that don’t just optimize processes, but accelerate the growth of people and businesses. More than developing technology, we build the future alongside our clients, through relationships grounded in trust, efficiency and real impact.

We are committed to making artificial intelligence and automation accessible, strategic tools — driving a world where innovation means evolution and opportunity.

04

Value promises

  1. Solutions designed to make a difference

    Every project is strategically crafted to generate real impact. We don’t just develop technology: we create tools that optimize, empower and transform businesses.

  2. Innovation with purpose, not just for trend

    Cutting edge with a practical, strategic focus. We apply AI, automation and digitalization to solve real problems and open new opportunities.

  3. A team you can trust

    Relationships built on trust, closeness and commitment. A team that listens, understands and delivers on its promises — exceeding expectations.

  4. Efficiency without sacrificing quality

    Fast, effective solutions without compromising excellence. Every detail counts and every delivery reflects a commitment to quality and high performance.

  5. Accessible, people-centered technology

    Innovation should never be exclusive or complicated. We translate technology into intuitive solutions so every client gets the most out of what we build together.

05

Personality

Xentris.tech is visionary and strategic: it inspires trust, conveys purposeful innovation and blends humanity with cutting-edge technology. Two archetypes guide its character:

Archetype · The Creator

Innovation, vision and authenticity

It turns ideas into advanced technological solutions and designs the future with creativity and strategic vision. Key values: originality, creativity, strategic thinking.

“We create technology with purpose to transform realities.”

Archetype · The Sage

Knowledge, strategy and trust

A reference in AI and automation that guides clients toward smarter decisions through data and deep analysis. Key values: precision, analysis, thought leadership.

“We turn data into decisions, uncertainty into clarity.”

06

Voice & tone

The Xentris.tech voice is approachable, authentic and visionary. It combines technical knowledge with accessible, human communication: we speak as a strategic ally, not just another technology vendor.

Motivating & empowering Accessible & clear Professional & reliable Fresh & dynamic Human & close

Technical message

Our AI optimizes decision-making by removing emotional bias. With advanced algorithms we deliver real-time, data-driven strategies that maximize opportunities and reduce risk.

Inspirational message

Technology is not the future — it’s the present. And those who know how to harness it are the ones leading the change. It’s not just about automating; it’s about evolving. Are you ready to take the next step?

Sales message

Want to operate with the precision of large institutions? With Xentris.tech you get AI tools that analyze data in seconds, detect opportunities and optimize your profitability.

Approachable message

We know technology can feel overwhelming, but you don’t have to do it alone. We’re here to walk with you every step of the way, clearly explaining how AI can ease your path.

07

Visual identity

Logo & variations

The icon is an X built from two interlocking curved strokes — connection and transformation — in a purple gradient. The primary logo pairs it with the XENTRIS wordmark. Always use the original files: never redraw, distort or recolor the brand.

Logotipo principal vertical de Xentris
Principal · vertical
Logotipo horizontal de Xentris
Horizontal
Logotipo a color sobre fondo negro
Sobre fondo oscuro
Logotipo sobre fondo morado medianoche
Sobre color de marca
Logotipo horizontal sobre fondo negro
Horizontal · fondo oscuro
Versión monocromática negra del logotipo
Monocromo positivo
Isotipo en negro
Isotipo · una tinta
Isotipo en blanco sobre negro
Isotipo · negativo
  • Respect the clear space: leave at least the height of the X around the logo.
  • At small sizes use only the X icon (favicon, avatar, app).
  • Over photos or busy backgrounds use the white or black monochrome version.
  • Do not apply shadows, outlines, rotations or gradients other than the original.
  • Do not alter the proportion between icon and wordmark.
  • Alternative versions: there is always a logo ready for every medium or application.

Color palette

Five official colors. Xentris Purple is the protagonist and lives as a gradient into Deep Purple inside the icon; Charcoal Black is the canvas. Tap a color to copy its code.

Brand gradient · #8B3BC0 → #331659 → #1B123F

Typography

Headlines · Mansfield Black Italic

We turn ideas into solutions.

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ · 0123456789

Subheads & wordmark · Mansfield Bold

XENTRIS · AI & AUTOMATION

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ · abcdefghijklmnñopqrstuvwxyz

Body text · Montserrat

Montserrat accompanies Mansfield in paragraphs and digital pieces: clear, geometric and legible at any size. Use Regular for body text and Bold for emphasis, keeping lines under 65 characters.

ABCDEFGHIJKLMNÑOPQRSTUVWXYZ · abcdefghijklmnñopqrstuvwxyz · 0123456789

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